The best introduction I ever received was at the Comedy & Magic Club in Hermosa Beach, California. The comedian who gave it was a big fan of my work and his enthusiasm was hilariously over-the-top yet unmistakably authentic: “Your next performer is unbelievable! How can I describe what he does? There’s no word for it! You just have to see it! You’ve never seen anything like it! I just have to bring him out so you can see for yourself! Ladies and gentlemen, please give a warm welcome to David Deeble!”
He had the audience laughing during the introduction in such a way that suggested they were thinking one thing: I have to see who he’s talking about.
While no entertainer should expect to be introduced each time with such unbridled enthusiasm, this anecdote does provide some clues ensure that you don’t inadvertently place the evening’s entertainment behind the 8 ball before it’s even begun.
Below are a two of the best ways for emcees, event planners and entertainers to make an entertainer’s introduction an energy-depleting momentum-killer.
MAKE YOUR INTRODUCTION AS COMPLICATED AS POSSIBLE
Simple, straightforward introductions are for celebrities whose accomplishments are well-known, not for you! I like to think of my introduction as indistinguishable from my resumé: “Tell them I’ve performed on The Tonight Show with Jay Leno, Last Comic Standing and America’s Got Talent – in that order. Then say I appear regularly at the Magic Castle in Hollywood – don’t forget the in Hollywood part – and that I’ve opened up for Ray Romano and Kevin James. Then tell them I specialize in performing at private functions and corporate events. Then tell them my website – www.daviddeeble.com – that’s two d’s, understand? – and conclude with ‘Please welcome the comedy of David Deeble!’ But with feeling, okay?”
INTRODUCERS, EMCEES AND EVENT PLANNERS:
YOU HAVE NO RIGHT TO BE SUBMITTED A STRAIGHTFORWARD, EASY-TO-UTTER INTRODUCTION
This is a corollary of the above. Sure, memorizing a lengthy, in-depth bio and relating it to the audience with unmistakeable zeal is difficult, but don’t forget your place. After all, you’re dealing with an entertainer and showing deference should be your highest priority. Whatever you do, suppress the courage and commonsense to say “I want to give you the best introduction possible. I suggest we shorten this introduction and make up for the missing credits by bringing you onstage with lots of energy and enthusiasm”.
BEGIN THE INTRODUCTION BY DIVULGING THE NAME OF THE ENTERTAINER
By all means, take the wind out of the show’s sails! Performers tend to rise to the occasion when their name is followed by applause, so why not begin by stating the name of the entertainer followed seamlessly by the rest of the introduction? Better yet, conclude the introduction by omitting the performer’s name and let the introduction just kind of trail off. Here’s how you would put me behind the 8 ball: “David Deeble is a comedy juggler. Let’s give him nice welcome.
CONTAIN YOUR ENTHUSIASM, IF ANY
If you are a personal fan the work of the entertainer you are introducing, why on earth would you want to let the audience in on it? All it does is give the entertainer one of the best imprimaturs there is: a testimonial. Your introduction should say, in effect: “I don’t know who this gal is and the fact that I’m introducing her does not imply an endorsement on my part. I have been tasked with introducing her to you and that is all. Anyway, here she is.”
An introduction can set the stage for a fantastic evening of entertainment or leave the audience wondering if now would be a good time to sneak in a smoke. If you have any thoughts on what makes or breaks an entertainer’s introduction, leave your comments below.