What A Difference 700 Meters Makes

rudisha, Kiprop

Recall past visits to your local high school running track and ponder the difference that just two laps can make.

Then ask yourself why, for example, does the body of the 800-meter world champion David Rudisha say “athlete” while the body of his fellow Kenyan 1500-meter world champion Asbel Kiprop screams “Somebody feed me”?

How man meters are you from a breakthrough?

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Mediocrity: The Ultimate Safe Space

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Mediocrity kills careers but seems to increase job security. The latter part of this formulation is mediocrity’s chief appeal and why it’s so widespread, whether you’re dealing with an airline representative or an internet service provider.

Examples are so commonplace they no longer warrant notice. The service rep who refers to you as “the next customer.” The words sound taught and they of course they are. What was wrong with “May I help you?” Rapport, fellow-feeling, conversation – anything that can’t be taught is subsumed in a frantic desire to make customers go away.

Much of what informs mediocrity is fear and a desire to conform: fear of failure and a desire to conform to convention. But if you want to get people talking about your product or service – if you want people remarking to others about it – then it must be worthy of remarking upon.

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Excellence, Low Expectations and Graphic Design

It’s said that one of the nice things about being a pessimist is that you’re rarely disappointed. This has certainly been true in my experience, which is why I am no longer disappointed when I am referred to – to my face! – as “the next customer”: I simply expect it.

Incompetence is the rule, not the exception, and when a professional not only embodies its opposite but greatly surpasses it, that professional is someone everyone wants to work with. Such a professional is Holly Davis of Honeycomb Designs.

Holly exceeds her clients’ expectations at every turn. I connected with her after she left a comment on my blog about running over a deer in Germany and boy, was I glad she did.Since then, she has worked her special brand of magic to create for me everything from logos and t-shirts to posters mailing-list sign-ups.

My theatrical logo…

Theatrical Signature


My corporate logo…

Corporate Signature


A poster promoting my shows at The Magic Castle…


A poster promoting my corporate work…


A poster promoting my U.S. military tour…


My t-shirt design…


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