How To Ruin Your Event


Screen Shot 2013-02-18 at 11.21.34 AMThere’s lots of ways to ruin an event. Let’s talk about ruining the entertainment portion, especially if you have gone with comedy.

With any type of live entertainment there is a relationship between the audience and the performer. And nowhere is this more pronounced than with comedy entertainment which, when performed at the highest level, is much more like a dialogue than a monologue. The audience might be able to chat amongst themselves and still enjoy a rock band, but not so with, say stand-up: to be successful the craft requires an audience that is totally engaged.

A professional, experienced and talented comedian knows when an audience isn’t with her and will prattle, prod and engage an audience until she knows they are focused and only then will he get to the heart of her act and the business of making them laugh.

But how, you may ask, can I make a comedy entertainer’s job as difficult as possible?

Let’s say you’re a professional event planner or someone who is otherwise responsible for planning an event for your company. You’ve done your homework and found an comedian who is accomplished, a pleasure to work with and perfectly suits your needs. Now the question is, what can you do to thwart this his remarkable talents and years of experience and make everyone in attendance uncomfortable at the same time?

Here are a few simple things you can do to ensure that the delicate, essential bond between an audience and a comedian is tenuous at best or, better yet, never established in the first place.

Schedule The Entertainer Immediately After A Break

The room is pumped. The most-popular, hardest-working guy or gal in the company has just received his well-deserved award from the CEO and the energy in the room is at its peak. Whatever you do, don’t harness the audience’s energy by immediately introducing to the stage the entertainer you’ve budgeted a sizable sum to procure. Instead, have the CEO, emcee or whoever has the floor to announce a break “of about 15 minutes”. That should be enough time for the room to deflate, the energy vanish and allow the stragglers to head back into the room and settle into their seats while chatting with their fellow fellow employees about golf plans for the following weekend.

Seat The Audience At Round Banquet Tables

For the love of God, you’re not going to ensure that all the seats in the audience are facing the stage, are you? No, no, no. When an entertainer walks on stage you want roughly half the audience facing the back of the room. That way more people will be able to tell when the line for the open bar is down to only a few people. You might also consider leaving the doors in the back of the room open, allowing those seated with their backs to the stage to “people watch” the smokers, stragglers and maybe even catch a glimpse of that woman from the coat check with the ineffable aura about her. Ideally, you want these people who face the back of the room to be completely unaware of what is going on on the stage. Think muzak.

Serve Food During The Show

When a world-class comedy entertainer and a mediocre salad go head to head, the salad wins every time. Anything requiring utensils is best – after all, people are capable of enjoying a comedian with finger food like popcorn just as they are capable of enjoying a movie. Of course, it never hurts to have hard-working servers bustling from table to table pouring water, grinding pepper and sending that steak back to the kitchen until it’s done right.

Arrange For A Large, Empty Space Between The Stage And The Front Row

Nothing is more conducive to an attentive, engaged audience like seating them as close to the stage as possible. There’s an intimacy to this seating arrangement that mimics the openness and rapport of an private conversation. This is why you want a large empty space surrounding the stage. Many venues place a small stage against the wall of a large banquet hall and surround it with a large, empty dance floor: this is the ideal way to ensure your money and reputation go to waste. Nothing sends the the audience the signal “You have nothing to do with this performance” quite like seating everyone no less than a metric mile of the edge of the stage. This way audience members can chat with each other throughout the show while feeling – wrongly – that it has no impact on the overall performance.

The above are just a few basic, feng-shui examples of how to ruin the entertainment portion of your event. The truth is, there are almost as many ways to ruin it as there are second-rate entertainers to ruin it for you.

Do you know other ways to ensure that entertaining at your event is as uphill a battle as possible?

8 Tips For Starting Out In Stand-up Comedy

Here are some simple tips for those who wish to try their hand at stand-up comedy.


People love to be told how wonderful they are, but they don’t usually find it funny. To the extent that your attitude toward the audience is a factor, contempt is far better than genuflection. Better still that your material be directed outward, without apology, than inward. Be honest – it’s refreshing, funny and the easiest thing to remember.


The audience wants someone to take charge and they want it to be you. Like the pilot of the plane, it helps to look like you know what you’re doing. You should have an air of authority. Think of George Burns and his cigar or Ron White and his glass of bourbon. I always wear a suit onstage – a nice one. And all things being equal, who do you think the audience will side with – a guy in a sharp suit or the guy in the Corona visor and the tribal armband tattoo? Remember, the audience is looking at you far more intensely they are listening to you when you first come onstage. It’s often said that “A haircut and a shoe shine will only take you so far.” True, but at least they start you off in the right direction!

During the zenith of male peacockery – the 1970’s – Steve Martin was relatively subdued in an all-white three-piece suit. Why? He knew that if he looked wild and crazy and acted wild and crazy that he would be like a lot of other comedians. But if he dressed normally and acted wild and crazy, well, then he would stand out (not to mention allowing him to tap into the regular Joe’s dream wish to become the life of the party).


What’s the worst thing that can happen onstage? Far from a rhetorical question, it will serve you well to imagine the worst-case scenario taking place on stage and you, the hero, dealing with it with preternatural calm. (In reality the worst thing that usually can happy onstage is a non-functioning microphone). If it’s a highly unusual situation, you don’t even have to be funny: 9 times out of 10 if you’re calm and can still form complete sentences, well, then you da man!

If you wish, write and rehearse some stock lines for commonplace scenarios such as a broken glass, a chatty table or a heckler. Remember, the audience aches for you to take charge.

You might find it useful to recite a simple mantra before you go onstage. I have a handful of different mantras that I sometimes use before a show and one of them is “Nothing fazes me”, which I repeat over and over (I’m pretty sure that’s what a mantra requires). Other mantras I use are “I’m having fun up here” and “My zipper is up”.


If you’re calm, the audience will be calm. If you’re irrepressible, the audience will be irrepressible. If you’re worried about what your next joke is, so will the audience. Can you fake your demeanor? Of course you can – you do it all the time. If you’re the meditating type, consider doing some before each performance. If you have any doubt about your ability to memorize your material, spend extra time committing it to memory. Do whatever works for you so that moments before you go onstage you can take a deep breath, inhale and tackle your job without looking over your shoulder.


One of the nice things about stand-up comedy is that the world is your oyster. Do you really have so much material that you’re going to limit yourself to relationships and Lindsay Lohan? On the other hand, don’t try to stem the tsunami of material you’ve been writing about egg whites. Sure, maybe you risk being pigeonholed as “The Tool Guy” like Tim Allen, for example, but I’ll wager that it’s the kind of pigeonholing most would benefit from. Think of it as your hook!


None of this is mean to persuade those with moral or religious objections to adult humor, but most people understand that versatility is generally a good thing. I hope this doesn’t shock you, but there are decent people in this world who would like to see a show that’s unsuitable for children. In fact, there’s a burgeoning U.S. city unabashedly dedicated to entertainment for grown-ups called Las Vegas. President Reagan even emceed a floor show there for a while. If you are capable of doing stand-up using language and themes that the vast majority of adults use everyday among their peers, don’t be afraid to do so! If you can work both clean and dirty then its’ no different than Starbucks offering both hot and cold coffee, thereby bringing more value to more people. Ka-ching!

I only ask one thing: if you work clean, please don’t engage in that obnoxious form of moral exhibitionism that requires that you point out and celebrate it with the audience, i.e., “In today’s world where so many people feel you have to tell dirty jokes to be funny, it’s so refreshing….”) It’s like carrying a drunk girl to her bed and bragging the next morning about how you didn’t’ put a move on her.


I’m self-deprecating on stage. Very self-deprecating. Extremely self-deprecating. I hate myself. All of this is fine, except that I also tend to be overly-sensitive and insecure and when I add self-deprecation to the mix, I sometimes get in trouble. The best advice I ever got in this regard was from a wonderful comedian and my good friend Jeff Wayne. He said “Unless a joke gets no reaction whatsoever, you should just continue on without commentary.”

It’s sometimes tempting to call attention when a joke gets a weaker response than that established by the audience’s “laughter baseline”. The majority of times I do so, however, I end up only alienating the audience. I can hear the audience thinking “We’re having a ball here – why are you micro-analyzing our every response?” If you work quickly onstage, you can often get away with with a joke that falls completely flat by segueing immediately to the next joke.

But if there’s an elephant in the room and you work slowly like me, you’ve got to say something. Be prepared to win them back with a hilarious impromptu line (which you carefully crafted years ago on the back of a cocktail napkin).

Remember, it’s a war, not a battle. So listen to the audience, but don’t be in be in thrall to any one moment on stage.


Comedians are not generally known for their looks. On the contrary, stand-up comedy is one of the few professions where good looks are considered an occupational hazard. Take me, for example. I am a handsome man, there’s no way around it. I take no credit for it, it’s just the way it is. You don’t think I see the way audiences look at me when I walk onstage? It’s always the same: the women looking at me and beaming, the men looking at their women and frowning. I haven’t even spoken into the microphone yet and I’m already behind the 8-ball with all the guys in the audience and, in a way (and for the same reason) many of the women, too. But I’ve got one great thing going for me: I’m 5’5″ and 117 pounds. In other words, I’m a little man. And I don’t mean in a shorter-than-the-national average kind of way, either: I practically represent the lollipop guild.

My diminutive stature has been a gold mine for comedy. Forget all the material it generates – it mellows what otherwise might be perceived as a threat. I’m no longer just smart, funny, good-looking and successful: I’m smart, funny, good-looking, successful and small enough to do my shopping at Baby Gap. The same phenomenon is at play when I do material about married life. I can’t count the times I’ll see a holdout in the audience – usually a woman – with a look of consternation on her face. Then I begin telling good-natured jokes about married life with kids and I can practically hear a collective sigh of relief.

So remember, talk about those aspects of your life that are unsatisfying: winners are boring.