You go to a comedy club to see some comedians you’ve never heard of and who ends up doing a set but Jerry Seinfeld. Seinfeld benefits only little from the set – maybe he’s not getting paid and the short time he spends onstage helps only little to hone his set – but the value he ads to the show and your experience is incalculable.
In the same way, things have tremendous to your clients and others that cost you virtually nothing. A $5 bill left on the nightstand has a lot more value to the woman who cleans your hotel room than what it costs you.
How many ways can you add similar value to your product or service on behalf of your clients?