Marketing 101: The Value Of Being “The Only”

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Thanks to the good people at “America’s Got Talent!” for the flattering photo.

In marketing – and certainly in show business – it never hurts to be able to call yourself “the one and only” of virtually anything. I am happy to inform audiences that I’m the only performer ever kicked off America’s Got Talent! by just describing my act.

The same goes for being the most, the least, the tallest, the ugliest. It piques people’s curiosity. From time to time I toy with the phrase “World’s funniest juggler” but then I realize that that’s tantamount to calling myself the world’s tallest dwarf.

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