Event Production and the Most Important Person in the Room

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“Boarding the plane this morning I very politely asked the gentleman in the seat behind me if he would mind swapping seats with me so that *** wife and I could sit together.”

Crickets. Silence. Due to a technical snag the audience missed only one, three-letter word. But that’s all it takes. A comedian knows where the laughs go but an audience, hearing the story for the first time, has to figure out for themselves. To do that, they need to be able to hear every single word.

The technical aspects of event production aren’t as mundane as they may seem: don’t spend a lot of money on a remarkable speaker or entertainer without ensuring that the sound is equally remarkable.

“Boarding the plane this morning I very politely asked the gentleman in the seat behind me if he would mind swapping seats with me so that his wife and I could sit together.”

Laughter. Magic. Connection.

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