Whipping The Audience Into A Frenzy Is Your Job, Not The Audience’s

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There are two ways to get the response you desire of an audience: earn it or demand that they fake it. The latter is characterized by the badgering of the audience over their insufficient zeal.

I understand you need energy. But why not energize the audience by doing something energizing?

I recently performed in a show emceed by a very nice guy who constantly reminded the audience the urgency of being whipped into a frenzy at all times.  I’m not complaining about the rote “Please give a warm Jacksonville welcome to…” I’m talking about the show business equivalent to North Korea’s forcing its citizens to out-wail one another over the death of Kim Jong Il.

“How you doing, everybody?!?! C’mon, you can do better than that, people! Let me hear you say APCA!” The college students gamely supplied what the emcee was desperately seeking: empty cheering which vanished the moment they were directed their attention to the next bauble.

One of those baubles was me. My approach was not the emcee’s: I believe that if the if the audience has shown up, shut up and given you their full attention then you can’t ask more of them. My job, as an entertainer, is to evoke a certain response and then to shape it, be it laughter, applause or even nervous silence.

By the time I came to the stage the audience had been participating in this showcase/social experiment for several days and were now downright Pavlovian in their response. There might as well have been digital Applause signs flashing on each side of the stage. I had anticipated this (even the most obstinate can’t help learning a thing or two over time) so I knew long before taking the stage that my task was to get this Ticonderoga-class ship to stop on a dime and begin responding more naturally: that is, without prompting.

Audiences are you like you and me, though: if you do a thing worth watching then they will tend to watch it. The key then becomes maintaining their engagement.  My philosophy is that whether you’re a teacher, sword swallower, speaker or comedy juggler, you must strive to be be interesting every moment from beginning to end.  Some things naturally make doing so more difficult (a drunken heckler) while others make it easier (a 4-year old drunken heckler).

Am I nuts? Let me know what you think in the comment section below.

Return to www.daviddeeble.com.

 

Happiness Is Hard

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In my home there lives a baby who loves taking a bath but who often must be dragged kicking and screaming to take one. There’s also a boy who eagerly anticipates his reward for completing his homework yet must be goaded into actually doing it. There’s a woman whose mood is boosted by exercise yet sometimes goes days without it. Finally, there’s a man who finds sharing ideas with others enormously gratifying yet often lacks the wherewithal to do just that.

What’s wrong with us?

Our problem  – most people’s problem – is that we think in terms of ease and comfort rather than happiness. Happiness takes an energized body and an engaged mind. Comfort requires only a decent-size sofa.

I know that preparing a new dish for my family will greatly increase my happiness. I know that shopping for the ingredients and working in the kitchen will increase my happiness. But I also know that there’s a yet another frozen pizza in the freezer which can be rendered delicious in less than 20 minutes. And that I can check out my latest Facebook post while I wait.

The next time you consider engaging in any activity, ask yourself “Will it make me happy or will it make me comfortable?”

Comments? Leave them in the section below.

Return to www.daviDDeeble.com or watch a me attempt to juggle while wearing a volunteer’s glasses.

3 Steps To Defeating Your Inner Defeatist

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Even if you’re fortunate enough to have grown up before the unhappy advent of helicopter parenting you know that when it comes to creating something new and sending it out into the world, most of us have our own internal helicopter parent sitting on our shoulder, telling us to go only so far and no further.

Like its real-life counterpart, your internal voice’s raison d’être seems to be to cage you. Not in a cocoon of physical safety but a cocoon of convention, imagination and self-limiting preconceptions. Failure is The Voice’s kryptonite and it will say anything to prevent you from risking failure.

And it never rests.

These three straightforward steps will go a long way to helping you adopt the mindset required to push back against The Voice and enjoy the ineffable feeling of having winds to your back while you work.

Step 1: Acknowledge It

Given that you’ve made it this far, I assume you’ve already got this step down pat: acknowledging that you have such a voice inside you. As taught in 12-step programs, you can’t lick it until you acknowledge it.

2: Hear It In Order To Ignore It

The first step is acknowledging that you have such a voice manipulating you. The second step is familiarizing yourself with it.

By familiarizing yourself with it you are well on your way to ignoring it and doing remarkable work thereby. For too many people, this voice is so familiar as to be virtually undetectable: they aren’t even aware of it. Such people require that the voice shout in order to hear it. Alas, for these poor souls the voice needn’t ever shout because they immediately cave to its every whim.

Fat, drunk and stupid may be no way to go through life, but neither is being in thrall to a self-limiting, self-defeating demon of which you aren’t even aware.

Step 3: See How Loud And Irrational You Can Make The Voice

When threatened, the voice tends to produce more heat than light. Realizing this enables you to use the voice as a map to help you determine if you’re on the right track. When you begin flirting with leaving your comfort zone, the voice speaks in the well-modulated voice of a true-blue expert who only has your best interests at heart. “What a cadence! How self-assured!” you think. It’s hard not to be impressed.

The more you ignore it and push back against it, however, the more the voice reveals itself to be a poseur – and a cynical, infantile one at that. Over time you’ll learn to plow right ahead while disregarding the voice altogether. But if you’re new following your own lights instead of your inner defeatist, make a game of seeing how much you can exasperate it.

Ignoring The Voice will not inoculate you from failure. On the contrary – when you learn to ignore it you’ll find that you begin failing thick and fast. This often causes The Voice to take on a less paternal and more self-righteous tone: “See what happens when you ignore me?” At this point you’re at a vital crossroads: resume caving to it or seamlessly transition to work on your next project for the world to consider.

The Voice feels threatened by those who start and finish things but it’s terrified by those who serially repeat the process.

Thoughts? Comments? Leave them in the section below.

Return to daviDDeeble.com or learn how my journey from conventional- to comedic juggler began with a head injury.

Small Coffee Shops Adopting The Fee-Based Business Model?

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Look around most coffee shops and you’ll see two types of customers. Let’s call them the Cuppa Coffees and the Cappuccinos.

The Cuppa Coffees are older and more likely to be male. They use terms like “tall” and “skinny” to describe their ideal secretary, not their coffee-based beverage. Even the term “coffee-based beverage” is alien to them. They drink coffee – and they’re lifers.

The Cappuccinos are younger and more likely to be female. Their favorite coffee-based beverages are more likely to be short stories with calories. They use terms like tall, grande, venti and skinny and are more likely to have an unhealthy relationship with caramel.

Lately I’ve noticed several small, individually-owned cafes try to increase their revenues by transforming the Cuppa Coffees into Cappuccinos. How are they going about this? By serving first-rate cappuccinos, world-class lattes and the kind of drip coffee one expects at a rural gas station. The message is loud and clear: if all you want to do is have a cup of filtered coffee you are not welcome here.

Starbucks – and larger coffee franchises generally – understand that most of the people who make the transition from filtered coffee to pumpkin spice latte have already done so. The small coffee shops I describe, on the other hand, seem to be adopting the fee-based business model of airlines: lowering the overall quality of their product in order to incentivize customers to pay fees (for carry-on bags, extra legroom, etc.)

Will it work? Leave your comments in the section below.

Return to www.daviDDeeble.com or watch me perform my Unnatural Act.

21 Least-Clickable Internet Headlines

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20 Climate Scientists Whose Initials Form Two-Letter Word

Thoughts or comments? Leave them in the section below.

Return to www.daviDDeeble.com or watch me kick a coin into my eye socket.

 

 

Event Planning And The Scourge Of Round Banquet Tables

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Let’s be serious for a moment: audiences should be seated facing the speaker.

Imagine a photographer going from round banquet table to round banquet table taking pictures of people without asking anyone to turn around and face the camera. To do so would be absurd. But it’s no more absurd than introducing a speaker or entertainer when much of the audience – by virtue of the fact that they’re sitting at round banquet tables – still have their backs squarely facing the podium or stage.

Before introducing an entertainer or speaker to the stage, take a page from the photographer playbook and request that those whose backs are to the stage to at least offer the presenter their profile.

This and a few other simple changes very often make the difference between an audience which is engaged and one that is not.

Return to daviDDeeble.com or learn how a head injury forced me to reinvent myself from a conventional to a comedic juggler.

How SodaStream Might Reverse Its Fortunes By Telling A New Story

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Yesterday the New York Times published an article about the challenges facing SodaStream, the “once-hot device for do-it-yourself sodas”. SodaStream, according to the article, has responded to reduced sales and profits by unveiling “a new line of fruit flavorings like pomegranate açaí, green tea lychee and yuzo mandarin”. The article also outlines the difficulty SodaStream has encountered convincing Americans to make traditional soda (i.e. soft drinks) at home.

So what’s going on here? It seems to me that SodaStream is diluting its brand by telling two very different stories to two very different groups. One one hand they offer an array of exotic, healthy-sounding and unpronounceable beverages aimed at the health-concious, New Age-ists, women, etc. At the same time they promise the working-class the seemingly-irresistable allure of essentially making Red Bull at home. The disparity between these two stories might be what is causing SodaStream’s sales to flag.

So what to do?

What if SodaStream stopped telling both these stories and committed to a new, third story? The story is simple: Slake your real craving: bubbles.

It wouldn’t be difficult to find ways to make Diet Coke drinkers, for example, aware that what their bodies really crave isn’t aspartame but bubbles. Trying to convince the Mountain Dew and Red Bull crowd to make soft drinks at home is waste of time because it isn’t worth their time.

As for the yoga crowd who wouldn’t touch a can of soda with a ten-foot pole, SodaStream can offer the opportunity to make the healthiest of all beverages even more enjoyable right in the privacy of their home, not to mention the opportunity to advertise their virtue right there in the corner of their kitchen.

There are several ways to tell this new story. By reminding everyone, for example, of the adverse affects of virtually all non-water beverages on healthy teeth, SodaStream might be able to position itself as the purveyor of something remarkable: a healthy beverage that not only fills you up but does not make you think about your next trip to the dentist.

In short, SodaStream should consider getting out of the water-flavoring and pseudo-soft drink business and shake their real moneymaker: the tantalizing possibility of a perfectly-healthy beverage which also makes you feel full.

Thoughts or comments? Leave them in the section below.

Return to www.daviDDeeble.com or watch me juggle plastic grocery bags at the Magic Castle in Hollywood.

Marketing 101: The Value Of Being “The Only”

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Thanks to the good people at “America’s Got Talent!” for the flattering photo.

In marketing – and certainly in show business – it never hurts to be able to call yourself “the one and only” of virtually anything. I am happy to inform audiences that I’m the only performer ever kicked off America’s Got Talent! by just describing my act.

The same goes for being the most, the least, the tallest, the ugliest. It piques people’s curiosity. From time to time I toy with the phrase “World’s funniest juggler” but then I realize that that’s tantamount to calling myself the world’s tallest dwarf.

Thoughts? Comments? Leave them in the section below.

Return to www.daviDDeeble.com or watch me tell jokes at the Magic Castle.

Indifference: The Cruelest Criticism Of All

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There are two types of critics: those who wish to help you improve  and those who wish to discourage you from improving. It’s difficult to generalize about the former: these generous critics may or may not have not have experienced the trial-and-error process necessary to achieve success.

The latter, however – the cynical, petty critics – have little or no personal experience with success or, for that matter, even failure. If they did, they’d know that criticism – even unfair criticism – has no discernible effect on those who see failure as a speed bump and nothing more.

Those who criticize in order to discourage are engaged in projection: why else do they do so unless criticism had a discouraging effect on them?

So don’t waste time wondering if criticism comes from “a good place”: the critic knows where it comes from and all that matters. Your job is to be thankful that you even merited their attention, indifference being the cruelest criticism of all.

Thoughts? Leave them in the comment section below.

Return to www.daviDDeeble.com or watch me perform live at the Nerdmelt Theater in Hollywood.

Panic vs. Professionalism

When it comes to life or death decisions, your monkey brain does a far better job than your conscious mind. If you’re in a car skidding out of control, it can save your life. It causes your eyes, ears, hands and feet to focus and function maximally, thereby preventing you from allocating precious mental energy mid-skid to such potentially-deadly thoughts such as “I’m such a loser for driving so carelessly on ice”.

Such thoughts – if thought at all – are best reserved for such a time when survival is assured. Unfortunately, our monkey brain never shuts up, treating every decision we face as a life-changing, if not potentially life-ending.

Being a professional means learning to ignore your monkey brain.

Some time ago a particularly talented and accomplished friend arranged to attend my show. I felt honored by this and told him so. I was honored even more when he announced his intention to attend my return engagement at the same venue just ten months later.

Shortly before the show I was walking on the sidewalk outside the venue and there was my friend! “Hey, are you doing any new material?” he asked. “I’ve got some new stand-up” I said, meekly. “Just new stand-up?” he said. “Plus I kick a coin into my eye socket now” I added, now more desperate than meek.

“But haven’t you always done that one?” he wanted to know. I explained that it was never a staple of my act and now it is, thanks to a new context I found for it.

“Well, I may not stick around for the entire show”.

It would have been easy to listen to what my monkey brain was chattering at me: “You’re a loser! Why would you ever think he’d want to see the same show he saw just ten months ago?”

At that moment – less than two hours before taking the stage – my job entails, among other things, being in a positive frame of mind. If circumstance did not quickly place my friend in the company of others, I would have had to politely excuse myself from his presence.

In other words, although not yet onstage I was already work and I wasn’t going to let anyone prevent me from finishing the job.

I often think of the movie Apollo 13, in which the astronauts and their support team on earth must show tremendous creativity and work ethic in order save the astronauts’ lives. As professionals, they know that frustration is deadly. A sense of being overwhelmed is deadly. Reflecting on the unfairness of it all is deadly. Wondering how it will all turn out is deadly.

Such subjects are appropriate over beers once the mission is complete, but when you have a job to do they serve only as distractions. When saving a life means saying “You’re going to build a filter out of duct tape, nylon and a coat hanger”, it doesn’t help to add “Does that frustrate you?”

If it’s not part of the mission, it compromises the mission.

Not long ago I would have thought that my friend’s boorish behavior came at the worst-possible moment. But as a professional, I realized that his timing was perfect: after all, I had a job to do and was therefore free to politely ignore him, which is what I did by focusing on the task at hand.

Do you have thoughts on professionalism? Leave them in the comment section below.

Return to www.daviddeeble.com or wach me juggle in fast motion on The Tonight Show.